Home Business Black Shoe Hospitality builds corporate giving into business plan

Black Shoe Hospitality builds corporate giving into business plan

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Black Shoe Hospitality, known for Maxie’s, Blue’s Egg and Story Hill BKC, combines giving with business.

“We choose to take the money – a typical restaurant will spend about 2-3 percent of gross on advertising and promotion – we take that same amount and dedicate it to charitable endeavors around the city,” co-owner Dan Sidner said.

“Obviously it’s an opportunity to do some good, but it’s also a really good way to promote our business. I don’t think enough businesses look at it in that light. It builds community around our restaurants. That’s a big part of how we promote.”

Griffin Gotta

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