Business

Are you still trying to implement a customer relationship manager (CRM) and track communications? Technology has advanced beyond rudimentary touchpoints and call logs.

With nearly 95% of teenagers having access to a smartphone, it’s vital for parents to have resources and tools for an open and honest conversation with their teens about experiences they may face online.

Do you remember the feeling, if only vaguely, of a recent college graduate, proud of your accomplishment and eager to prove yourself in the workforce? That feeling is still there for 2022 graduates and the job market is welcoming them like never before.

As a young adult, I thought it would be a good idea to look at home expenses.

Don’t be surprised if you see Wall-E greeting you at your local Walgreens pharmacy very soon.

There is a new tax rule on the books that will affect millions of small business owners, independent contractors and freelancers.

In the age of the Great Resignation, retaining quality employees and maintaining a safe, healthy and positive work environment is crucial today.

If your business handles a great amount of customer and employee data, is protecting sensitive information (such as intellectual property and trade secrets) or relies on digital systems that control counterparts in the real world, the time to implement robust cybersecurity measures was yesterday.

Coming back after the pandemic altered many holidays in 2020, Halloween will generate an estimated $10.1 billion in sales nationally this year, up from $8.05 billion last year.

A fifth of the way through the 21st century, it’s clear the classic approach to marketing no longer delivers results the way it once did.

You never know what might come from a conversation with a stranger.

Employers are searching for ways to talk to employees about vaccination in a way that is respectful but clear.

Are you looking to launch your claim to fame on social media? Or maybe you just want an excuse to get out of the house and enjoy the nice summer weather.

Several of us struggle with making decisions — ranging from what to make for breakfast, to choosing which of the top two candidates to hire.

I’m not an expert in the parenting department but I do work full time and have a very feisty one-year old who keeps me busy.

Even through the global pandemic, consumers have brands we trust over others.

Guyana’s economy is projected to grow by 86 percent this year, according to the IMF.

The results of the 26th edition of The CMO Survey revealed an unsurprising trend: companies increasingly relied on digital marketing in the past year.

When it comes to professionalism, everything you do matters — and emails are no exception.

Back in the day, if you wanted to connect with your celebrity crush or sports hero, you’d have to camp out for days at the venue in the off-chance you could score an autograph, or even engage in a brief conversation.

In a year where social media soared, it’s not surprising that these platforms are constantly changing and growing.

The viral “center of gravity” challenge has sparked a serious debate in households and offices everywhere.

1.Use banking apps daily to monitor your account activity.2.

The Penn State football program’s Twitter account blundered recently with an ill-advised Super Bowl post.

As it goes any time a new president enters the White House, we’re going to be hearing a lot about the “first 100 days,” or the period for priority-setting and gauging the tone of the new administration.

With the start of 2021, you may be looking for ways to set yourself apart from other candidates during your next job search.

Most social media platforms have seen recent increased usage, but LinkedIn may claim the top spot as it continues to grow at an exponential rate.

Let’s face it, most of us don’t carry cash anymore, and if we do, it’s in minimal amounts.

If there’s one thing we’ve learned from 2020, it’s that plans can be derailed when you least expect it.

The design of your website – down to the font, color and image quality on each page – can make or break your business.