193
Tune in as I explore how aligning your association’s news with relevant awareness days can boost visibility and engagement. Remember, it’s crucial to stand out amidst the noise.
• Identify awareness days that align with your association’s mission and objectives to ensure your news feels relevant and impactful.
• Plan your content well in advance to create a cohesive and engaging story.
• Create a unique angle and use all available channels to amplify your message.
• Consider collaborations to expand your reach and credibility.
Thoughtfully connecting your news to awareness days can transform your association’s outreach, making your messages more impactful and engaging.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100