Faced with a looming workforce shortage, Wisconsin is hoping to lure young professionals from Illinois. Last month, the state launched a $1 million marketing campaign targeted toward millennials living and working in the Chicago area.
“We’re targeting older millennials who have become disillusioned with the urban experience,” said Tricia Braun with the Wisconsin Economic Development Corp. Campaigns running on social media channels and in traditional media tout Wisconsin’s quality of life perks, like shorter commutes and lower cost of living.
“The perception of people living outside of Wisconsin is so limited,” said Braun. “This campaign definitely shows a different side.”