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Every Labor Day, thousands of motorcycles ride through Milwaukee and its surrounding suburbs for a rumbling rally. This year, the event coincides with Harley-Davidson’s 115th anniversary, making celebrations that much more spectacular.
Four dealerships around the area throw parties of their own. In Oconomowoc, the Wisconsin Harley-Davidson dealership is the destination for music, with 39 bands throughout the weekend. The Milwaukee dealership has a full-service bar on-site. Thiensville’s Suburban Motors gives away a free bike every year in honor of the rally. Iron Town Harley-Davidson in New Berlin also has food, drinks and live entertainment.