Brewers, Bucks focus on fan experience in digital age

At a time when people can watch their favorite sports from almost anywhere, on any device, teams face more competition for game attendees than ever before.

As opening day approaches, the Brewers are focused on revamped in-game video, new music offerings and food and beverage upgrades.

For the Bucks, a debut season in a new arena will spark excitement, but the organization knows novelty only lasts so long. The NBA’s biggest center-hung scoreboard will offer a unique in-person experience, along with improved concessions and the Panorama Club, an in-arena club space with views of Milwaukee’s skyline.

– Griffin Gotta