Home Business With InterContinental rebrand, Marcus espouses the experience economy

With InterContinental rebrand, Marcus espouses the experience economy

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With the recent announcement it’s reinventing the 221-room InterContinental Milwaukee into an independent arts hotel, Marcus Hotels & Resorts is taking another step forward in merging the hotel experience with its longtime arts advocacy.

“By reimagining this hotel’s place in our community, we aspire to serve as a welcoming, freeing space for those who wish to experience Milwaukee through an entirely different lens,” Greg Marcus, president/CEO of The Marcus Corp., said in a statement.

The arts experience will include exhibits, performances and an on-site artist studio, while also highlighting local culinary artisans and makers — complemented by exemplary service.

The Wisconsin 100 staff

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