Even through the global pandemic, consumers have brands we trust over others. It often takes a great consumer betrayal to erase a brand’s good, or on some occasions a lifetime of goodwill can be canceled with one poorly timed bad tweet.
Morning Consult’s research in 10 countries shows the top 15 most-trusted brands for 2021 are Google, PayPal, Microsoft, YouTube, Amazon, Sony, Adidas, Netflix, Visa, Samsung, Nike, Nestle, Mastercard, Disney and Colgate-Palmolive. The biggest upward movers during the pandemic are Zoom, Peacock and TikTok.
Morning Consult analyzed nearly 300,000 survey interviews with adults 18+ in the month of March.