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Wisconsin brand soothing lips for 80 years

by Michael Polzella

A tiny tin jar with a yellow and red logo makes up the simple, iconic packaging for one of the most popular lip balms on the market, Carmex. Since 1937, Carmex has offered lips comfort and care when troubled by the effects of sun, wind or cold.

Beginning in Alfred Woelbing’s Milwaukee home kitchen and then outgrowing its Wauwatosa facility, Carma Labs stays true to its Wisconsin roots with its current headquarters in the Milwaukee suburb of Franklin.

Whether you prefer the classic formula or indulge in a cupcake-batter scented balm, you can find Carmex in all 50 states.

Jessamyn A. Spaulding

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The Wisconsin 100