Business Insights

Ask any non-resident what Wisconsin is best known for and they will likely toss out beer, cheese, brats and Harley-Davidson. Sure, these Wisconsin favorites put us on the map, but did you know the Badger state is also home to well-regarded brands like Culver’s, Carmex, Penzeys Spices and Epic Systems?

Anyone who grew up during the 1990s or early 2000s will admit they are familiar with American Girl. Every birthday and holiday, it seemed as if a doll or its accessories were at the top of every girl’s wish list.

A tiny tin jar with a yellow and red logo makes up the simple, iconic packaging for one of the most popular lip balms on the market, Carmex. Since 1937, Carmex has offered lips comfort and care when troubled by the effects of sun, wind or cold.

Prepare – Do your homework: Research the organization, develop questions to ask and review your experiences. Don’t get caught off guard.