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Madison’s female floral genius

by Jan Schroder

Erin Daffodil is fairly certain her mother’s choice of middle name defined her daughter’s destiny. Since 2006, the self-described “barefoot hippy child at heart” has been at the helm of daffodil*parker in the heart of Madison’s vibrant downtown — a community that’s all the more beautiful for this small business.

Fresh flowers — designed to order — are available for pick up in the studio (located at 544 W. Washington Avenue) or via delivery (on Thursdays only this winter). The small-but-mighty team of five is poised and ready to meet all your floral needs — from everyday bouquets and sympathy arrangements to wedding flowers.

– Hannah Van Sickle, The 100 Companies

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The Wisconsin 100