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WI tourism secretary issues a challenge

by Chris Butsch

Last Monday, Sara Meaney, Governor Evers’ nominee to lead the Department of Tourism, issued a challenge to Wisconsinites. Before zipping off to some exotic foreign locale, visit one place in Wisconsin you’ve never explored.

She has a point. With low cost, variety and cheese, there’s a lot to love locally. Though next year’s Democratic National Convention is expected to bring in $200 million in business, that’s one percent of Wisconsin’s annual $20 billion tourism industry.

Some options? A hike along Great River Road, a wander through historic downtown Mineral Point or late-season visit to the world’s largest tubing park.

The 100 Companies staff

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