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Elevate marketing campaigns with visual content

by Jan Schroder

Visual content has evolved significantly in recent years with the growth of social media platforms. It has become a reliable tool in any marketing campaign to improve audience impressions. Here are some tips to plan your next visual content marketing campaign:

• Be consistent with your branding – Utilize your brand’s themes, colors and logo to be easily recognizable to your audience.

• Tell your story – It can be educational, inspirational or just for entertainment.

• Assess which type is best suited for a particular content – Different types of visual content can be used to relay a particular feeling or information to the audience.

– Marie Gabrielle Patasin, C2 Communications, The Southwest Florida 100

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