With five Big Ten West championships since 2011, it’s no surprise the University of Wisconsin football team is one of the athletic department’s proudest programs.
The Business of Sports
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In the springtime, Madison and Green Bay welcome visitors for state high school basketball and volleyball tournaments. During the boys basketball tournament, the state capital sees around 76,000 players, coaches and fans, generating an estimated $6 million each year.
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Wisconsin ice rinks and ski hills are capitalizing on Olympic fever.
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When the Milwaukee Bucks overhauled the team’s look and brand in April 2015, the only thing certain was the lasting impact the redesign would have for an organization entering a new era under new leadership.
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Once a single-platform profession, sports journalism now requires broadcasters and journalists to be savvy in almost every medium, including print, TV, radio, digital and social media.
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The Milwaukee Bucks are one of 17 NBA teams tipping off a new eSports league, which launches in May. This month, Bucks Gaming will draft players for Milwaukee’s team — but you won’t see virtual Giannis Antetokounmpo, as gamers will compete in five-on-five matchups of NBA 2K18 as their own avatars. Draftees will relocate to Milwaukee, play home games and travel for road matchups. They’ll receive salaries, housing and benefits.