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Making the case

by Jan Schroder
grant applications

With event-based fundraising scarce, more nonprofit organizations are turning to grant applications to seek funding. The most important component of any grant application is the case for support.

Drafting a case for support is part art and part science. You must be able to illustrate a clear and convincing need, while artfully sharing your story so that funding committees can emotionally connect to your cause.

Efforts to research need and document results are time well spent. You will be able to use specific examples of success stories and outcomes achieved to help funders know they’re investing in a better future.

Steven Kissinger, The SWFL 100

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