Could you be benefitting from marketing your products and services on LinkedIn? Recently released reports from Microsoft suggest that you could be. The professional and business-based platform has shown increased levels of engagement recently.
Boasting 600 million members, LinkedIn has posted on-platform time increases of over 24% and increases in revenues of over 27%. The number of active members has even eclipsed the number of active users reported by Twitter.
LinkedIn may allow digital marketers a secondary avenue to counter diminishing Facebook ad reach. Developers continue to roll out improvements, such as a Stories feature and post reactions.