Since the grand opening of Fiserv Forum, the highly anticipated sports and entertainment venue has no signs of slowing down. During its open house, more than 50,000 people were expected to get a peek at the venue.
Brewers fans cheered from the plaza beer garden in hopes of reaching the World Series. This is only a glimpse into what is reeling in tourists, locals and most importantly, businesses.
Recently, Northwestern Mutual was announced as a title sponsor at Fiserv Forum, and agreed to host its annual meeting there for five years, which brings in over 12,000 visitors annually.