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Brands that define Wisconsin

Iconic Wisconsin Brands

Ask any non-resident what Wisconsin is best known for and they will likely toss out beer, cheese, brats and Harley-Davidson. Sure, these Wisconsin favorites put us on the map, but did you know the Badger state is also home to well-regarded brands like Culver’s, Carmex, Penzeys Spices and Epic Systems?

For our Iconic Wisconsin Brands Issue, we rounded up a bevy of companies our readers may not realize make nationally distributed products right here in our very own backyard, proving once and for all that Wisconsin is more than just America’s dairyland or the Midwest’s brewing grounds.

The Wisconsin 100 staff

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The Wisconsin 100