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Lindsay Leinenkugel of Flowers for Dreams sits down with The Wisconsin 100 to discuss the company’s transition to Milwaukee and going from a pop-up truck to a downtown storefront.
Founded in Chicago, Flowers for Dreams delivers locally produced stems free of charge, and gives 25 percent of profits to a charity of the month.
An adaptable business model, willingness to push for expansion and initial success in their home city landed Flowers for Dreams in the Milwaukee market. Their store officially opens this June, kicking off with an event. Listen to Leinenkugel’s inspiring start-up story on our podcast.